Stop Paying Franchise Fees.
Keep More of Your Commission.
Liberty Way Realty is built for producers, not recruiters. No franchise fees. No inflated tech costs. Just a smarter way to grow your real estate career.
James Gillen
Broker/Owner · Since 2006
Led by James Gillen
James Gillen did not build Liberty Way Realty from behind a desk. He built it from the front lines of real estate, closing deals, winning awards, and proving that agents deserve better.
2006
Career Started
2,000+
Properties Sold
2022
Broker of the Year
2x
Rookie of the Year
In 2006, James Gillen entered the real estate industry with zero connections and zero closed deals. What he had was relentless drive. In his very first year, he outperformed seasoned agents, earning not one but two Rookie of the Year awards — a feat that signaled this was not someone who would settle for average.
Over the next decade, James built a track record that speaks for itself: over 2,000 properties listed and sold, a reputation as one of the most trusted names in Michigan real estate, and the 2022 Broker of the Year award.
In 2011, James founded Liberty Way Realty with a simple conviction: agents should keep more of what they earn. No franchise royalties siphoning your commissions. No inflated tech fees. No corporate red tape. Just a brokerage built by a top producer, for top producers — and for hungry agents ready to become one.
Tired of Watching Your Commission Disappear?
If you are at a franchise brokerage, you already know the frustration. You do the work, close the deal, and then watch chunk after chunk get taken before you see a dime.
Franchise Royalties
6-8% of every single commission goes straight to corporate. On a $10,000 check, that is $600-$800 gone before you even see it. Every. Single. Deal.
Inflated Tech Fees
$85, $150, $300 per month for a CRM you barely use? Other brokerages force you into overpriced tech stacks that eat into your bottom line month after month.
Just a Number
At mega-brokerages, you are agent #4,327. No mentorship. No real support. Just a logo on your card and a monthly bill in your inbox.
At Liberty Way, You Keep What You Earn
Zero Franchise Fees — Forever
No royalties. No corporate tax on your hard work. Period.
Lower Cap, Faster 100%
Hit your cap sooner and keep every dollar after that.
$0 or $30/mo Tech — Your Choice
Free basic package or full Lofty CRM + AI tools for $30. Not $300.
Real Mentorship, Real Support
Led by a broker who has sold 2,000+ homes — not a recruiter.
The Liberty Way Advantage
We are not a franchise. We are an independent brokerage that puts agents first. Here is why top producers are making the switch.
Smaller Cap Ratio
Hit your cap faster and keep 100% of your commission sooner. Our cap is significantly lower than eXp, KW, and RE/MAX.
Zero Franchise Fees
No 6-8% royalty fee on every deal. Unlike Keller Williams, RE/MAX, and Century 21, every dollar you earn stays yours.
Flexible Tech Packages
Choose our FREE basic package or get full access to our advanced CRM for just $30/month. Others charge $85-$300+.
Elite Support Team
AI-powered onboarding and high-performance coaching designed to help you sell more homes and become a top producer.
Join Now and Get a Head Start
We are actively growing our team and offering exclusive incentives to agents who make the move now. Here is what you get when you register today.
Fast-Track Onboarding
Get set up and ready to close deals within 48 hours. Our AI-powered onboarding system gets you producing faster than any other brokerage.
Personal Strategy Session
A private one-on-one session with James Gillen himself. Get a personalized growth plan tailored to your market, your goals, and your experience level.
Commission Comparison Report
See exactly how much more you would earn at Liberty Way vs. your current brokerage. Real numbers, no fluff — so you can make the smartest decision for your career.
Hear From Our Team
Susan
$10M+ Producer
“I have been in this business a long time, but the level of support and resources at Liberty Way took my production to a whole new level. I hit $10 million in sales and I could not have done it without the support system here. This brokerage genuinely invests in your success.”
Zach
Top Producer
“The support and technology at Liberty Way are unlike anything I have experienced at other brokerages. The tools are modern, affordable, and actually useful — not overpriced junk forced on you. And when I need help, the team is right there. It is the best move I ever made.”
Ben
Growing Agent
“From day one, the support team at Liberty Way helped me every step of the waythrough every transaction. I never felt alone or lost. They walked me through contracts, negotiations, and closings — it is like having a mentor on speed dial. I would not be where I am without them.”
2,000+
Properties Sold
2011
Established & Trusted
20+
Years of Experience
See Your True Earning Potential
Fill out the form below and we will show you exactly how much more you could be earning at Liberty Way Realty compared to your current brokerage.